Many business owners make the mistake of balking at the thought of paying for advertising on social media. For just a few dollars, you can get the results that you have been aiming for (but falling short). You can also target your audience so that you know that the advertisements are being seen by those who are already interested in your financial services.
One reason that business owners don’t start with paid advertisements is that they don’t know where to start. Here are a few tips to get you going.
Most people start with Facebook (and you should too)! Facebook is one of the best places to start, primarily since it accounts for seventy-five percent of people on social media. Even if you just use it to get you started, it is a great place to experiment with paid advertisements.
However, don’t be afraid to try other sites. Just because Facebook is the one most marketers use doesn’t mean that you can’t try others. If your business is on Twitter or Instagram, try out their paid advertisements. As long as the site is filled with your target audience, you should try to reach as many of them as possible.
Make sure that you have a goal in mind. Just like all marketing campaigns, you need to know what you are trying to achieve with your paid advertising. This is important for several reasons but initially, you will need it to organize your campaign. Facebook and other social media sites design your paid advertisements through whatever objective you are trying to achieve.
Don’t forget mobile. When you are making your advertisements, it is important to remember that most people will view it online. In fact, fifty-nine percent of Facebook and eighty-one percent of Twitter users are on mobile devices. For this reason it is important to make sure that your images and call-to-action are mobile friendly.
Try different advertisements to see what works for your target audience. Another part of social media marketing is trying different types of advertisements. Change the image to see what your audience likes. You may want to word your advertisement differently. This allows you to see which advertisements are getting the most bang for your buck.
Timing is everything. Your advertisements need to be posted online at the right time to catch the attention of your ideal customers. Many sites allow you to plan days and times when you want your advertisements to be seen to make sure that they are hitting the right people at the right time.
As a fee-only financial advisor, how can you capture attention and drive engagement with social newsfeeds? Here are 7 easy yet effective social post ideas to get the ball rolling in your favour. #socialmediahttps://t.co/MMh4YQOgsC
— Stephen Joyce (@LSHSteve) May 6, 2020
Monitor your results. One of the best things about paid advertising through social media is the ability to monitor your results. If you are not seeing the results that you were aiming for, you can quickly make changes or shut the campaign down completely. You won’t be wasting your money.
Make sure that you target your audience well. Really think about the likes and dislikes of your potential customers. Think about what images and words resonate with them. Try a few advertisements out until you find one that seems to get more attention than the others. By monitoring your results, you won’t be wasting your money.
Ready to take the plunge? Don’t be afraid to take a proactive approach to create an effective campaign for your business that will increase your sales potential. And remember, we are here to help.