Though you may know that you should have a blog for your financial advisor business, you are probably a little hesitant to start one. Most advisors worry that it is going to be a lot of work, so they hold off until months have passed and they still don’t have one. Here are some tips to get your blog started for your business.
You don’t have to be like this. Though it may take some hard work, you may be amazed at how much website traffic you get when you get your blog up and running. Here are some tips to help you get your blog started.
There is nothing wrong with using a blogging platform like WordPress or even Blogger. However, it is essential for search engine optimization (SEO) that you have your own domain.
Though you may not want to spend any money until you get everything up and running, this only costs a few dollars, and it is definitely worth it. Your website is much easier to find at www.yourdomanin.com than www.yourdomainname/wordpress.com or something similar.
Most marketers and business owners call this planning your editorial calendar where you can plan out what type of content you want to publish and when. Are you going to plan certain topics around specific holidays or months?
However, before you get that far, you are going to need to come up with a topic for your blog. Really think about your clients and who you want to attract. What type of information are they looking for? What are they struggling within their business? Really think about the keywords that they are going to be using when they are searching.
Use these keywords as general topics and make a list of potential blogs that you can write to go along with these. Anytime that you are struggling to write a blog, you should bring out this list of topics to help you decide on your topic for the day.
Blogs that contain images are read more frequently than those without any. Not only do they help to break up the text, they just are more pleasant to look at.
However, you have to be careful. Many people get sued when they use certain images without permission. Your best bet would be to take your own pictures, though there are many sites where you can use images for free or a small fee. Read the fine print before you put an image on your blog. Make sure that you get permission from your patients before you put their pictures online!
If you write blog after blog, there is a chance that they will get noticed. However, if you want as many people as possible to find your blogs, you have to let them know about it.
Is your content worth viewing? Make sure your “content is part of the path to solving problems”. https://t.co/MboMeTjqKb
— Stephen Joyce (@LSHSteve) January 15, 2019
For this reason, you should promote your blogs on your social media sites. It even helps if you have social media sharing buttons on the bottom. This allows your readers to hit one button to share any content that he or she thought particularly valuable.
Then, don’t forget to have a call to action. Your visitors need to know what you expect of them or they won’t be able to do what you want. Make sure that they know that you want them to call you to schedule an appointment or have a link to your website where they can request an appointment.
Though blogging can take some time, it can really help to show your readers that you know what you are talking about. They will think of you as an expert in your field and someone that they should talk to if and when they need help.
However, for people to find your blogs, you have to get started. Make sure that you think about your audience and really plan out your content so that you know everything that you write will be important to those you are trying to reach. Don’t forget to promote it and use social media sharing buttons so more people can find it!