Many of us find ourselves with a bit more time on your hands these days. It seems like this might be the perfect time to create that content you’ve been putting off writing. We’ve assembled a few tools to help you jump-start the process.
Starting a content marketing campaign can be challenging. There are going to be times when you have no idea what to write. Then, you may have times where you have too many ideas, and you don’t know where to start!
So, what should you do to continue to come up with good content for your fee-only financial advisor business? Here are some more tips to help.
Don’t be afraid to use tools. There are many tools available to help you choose topics if you are struggling. Google Keyword Planner is great to help you figure out what keywords you need to use in your writing. Social Mention allows you to see what everyone is talking about on social media. The Blog Post Ideas Generator from Build Your Own Blog can be another nice resource that you should take advantage of when creating content. There are many tools you can use… find the one that works best for you.
Make sure that you are listening to everyone. You might be amazed at what topics pop into your head while talking to people. Your customers may have an experience that you could write to help others. Maybe they are the victims of identity theft. You could write about how to protect yourself and another blog on how to take care of yourself if you are ever in that predicament.
Dig Deeper. While you may only think about asking your friends, family, and clients, there is a whole world of people online whose thoughts and opinions matter. Join groups on Facebook or visit forums online to see what is generating interest. By talking and listening (or reading), you can really learn about topics that are important to your readers.
If you want to get the attention of a lot of people, try blogging about some of the difficult conversations and problems that people have with money. Just think, if you are the only person willing to talk about a topic because no one wants to, your blog will be the only one that comes up in the search results. So make the effort to find topics that others won’t touch. You would be amazed at how many people are actually searching for the answer to those difficult questions.
Don’t forget Google. Google has a great suggested keyword tool. Generating keywords means you can add to your list of potential topics quickly.
One of the best ways to write is to establish a ‘content calendar’ and commit to it. You need to make sure that you are ready and willing to blog at least once a week before you get started. If it is something that you will do when you have time, you are never going to have a good blog. A commitment will make you sit down and write even when you don’t feel like it at all!
Coming up with blog topics can feel overwhelming at times. Take advantage of the many tools available. And remember we are here to help. Reach out anytime.