Many of us find ourselves with a bit more time on your hands these days. It seems like this might be the perfect time to create that content you've been putting off writing. We've assembled a few tools to help you jump-start the process. Starting a...
Are customers beating down your doors or hammering you with emails and phone calls to ask for your financial guidance? Not likely. Financial advisors who aim to 'be the best they can be' don't rely on chance to grow their business. They know that growing...
Con·gru·ent - in agreement or harmony Why is This Word Important? Demonstrating congruence between how Fee-Only Financial Advisors conduct their business and how it is marketed online is an important ‘sweet-spot’ to aim for. In this post, we will explore how your business can discover that sweet...
If you’re a financial advisor trying to market your services online, you’ve got your work cut out for you. Here’s the challenge: most investors don’t trust you. That’s the conclusion of a study from Hearts and Wallets, which found that less than 20% of investors...
Did you know 4 times as many clients would rather watch a video about a product than read about it? Videos have a compelling way of capturing attention and helping make difficult concepts easier to explain versus consuming it via text. It also humanizes your...
(Part 3 of ‘The Four Agreements’ series) In our previous post about Don Miguel Ruiz’s ‘The Four Agreements’, we continued exploring financial advisor marketing and the role financial advisor marketing companies can play in getting your message across. More importantly, using your message to reach the...
Is Your Brand Invisible? The working vocabulary of the average university graduate is 20K - 30K words. Sounds like a lot doesn’t it? Yet if you wander into your average-sized shopping mall you will discover 100 K+ brand names. You may have to give this comparison...