It is essential for every business to have a responsive website. One that loads fast and efficiently on mobile devices. Making your website mobile-friendly is absolutely essential. Nearly 60% of all searchis now conducted on a device other than a desktop.
However, that’s just the start. People are still looking for the same thing as they were on their desktop – useful content. With small screens, it is even more important that the information you provide your site visitors is easy to use and mobile-ready.
Tracking the website visitors via a Customer Relationship Management software (CRM) helps your company know more about what sort of client-prospect they might be. A CRM will also help you to nurture the relationship.
Of course, an effective mobile marketing strategy presupposes that you have already established a description of who your ideal client-prospect is. Creating personas of your ideal client/prospects will help you to develop content that is highly relevant to your visitors.