Did you know the landing pages for fee-only financial advisors play an important role in a successful inbound marketing strategy? For fee-only financial advisors, creating and promoting landing pages is a top tactic for building relationships with prospective clients and growing your list.
Also known as capture, squeeze, and opt-in pages, having these tools actively working in your financial advisor marketing strategy will help drive customers to your funnel and, ultimately, improve your bottom-line through conversions.
In fact, since building your list is the lifeblood of your business, using multiple landing pages targeted for your various personas is vital for improving your lead generation strategy.
Landing pages are designed to do one thing: capture a visitor’s information to convert them into email subscribers.
When a user clicks on an ad or link promoting a content offer, they’re directed to your landing page. This single-page website includes the information regarding the free content or special offer that lead the user to click on the link and a call-to-action for visitors to complete a form.
Yet, depending on what your landing page is promoting, it can also be used as an opportunity to educate your visitors by answering relevant questions about your financial products. It’s the perfect tool to start a new relationship with a potential client and get them engaged.
As stated, landing pages are key tools for generating fresh leads for your business. They’re essential for your ad campaigns, social media marketing, and any content offers you’re giving away.
In fact, the more of them you have working in your favour that are targeted and specific for one purpose, the more success you’ll create in your lead generation strategy. As a fee-only financial advisor, building a list of qualified subscribers is vital to growing your firm. Strong, compelling landing pages for fee-only financial advisors can help get you there.
Here are a few other reasons why landing pages are important for your marketing strategy:
With a clear understanding of why you must begin using more landing pages for your fee-only financial advisors in your marketing strategy, here’s how to get started and a few best practices to consider when developing your pages.
Get the Tool
There are a plethora of landing page tools on the market you can choose from that fits your digital marketing goals and learning curve. The key is ensuring that the tool you choose integrates with your existing email marketing software.
Email is an invaluable tool for building relationships with prospects of your fee-only financial advisory business. Here are some best practices to better your email strategy and achieve optimal results from your efforts. #emailmarketing https://t.co/cRggq1JdoE
— Stephen Joyce (@LSHSteve) September 3, 2019
At Local Search Heroes, our team can create beautifully designed landing pages that focus on increasing conversions and getting results for your business. Learn more about our landing pages solution and how we can help you boost your traffic and lead conversions.
Keep in Mind these Best Practices
When developing your landing pages, consider the following tips to maximize your strategy:
Landing pages are important tools and should be leveraged consistently for your fee-only financial advisor marketing strategy. Aim to ramp up your lead generation by testing different landing pages with your audience. Use paid and organic traffic tactics to increase visitors for optimal results.