With 1.37 billion daily active users, Facebook has become the perfect platform for brands to reach and engage their target audience.
As a fee-only financial advisor, many of your potential clients are leveraging Facebook to discover new businesses like yours and stay connected with their favorite ones. Therefore, maintaining a steady presence on this network is crucial to getting in front of new followers, building brand awareness, and honing relationships with existing customers.
Unfortunately, the majority of small businesses are not succeeding in their Facebook marketing. According to Hubspot, only 45% of marketers believe their efforts on Facebook are effective.
This means that although most brands have embraced Facebook in their social media marketing, less than half are actually generating real results such as website traffic, follower engagement, and lead generation.
If you’re not producing favorable outcomes on Facebook or perhaps looking for ways to improve your fee-only financial advisor marketing strategy, here are three useful tips that will help increase your reach, grow your fans, and drive better results for your firm.
Although hashtags are incredibly effective on Instagram and Twitter, keywords actually perform better on Facebook. And like hashtags, keywords position your content to be found by new followers.
You see, Kissmetrics shares that more people are using social networks to search for brands that provide the product or service they need to solve a problem. Including relevant keywords in your Facebook content sends targeted followers in your direction.
Similar to optimizing your website content for SEO, it’s important to enrich your Facebook posts with keywords that your audience is actively searching for. This especially pertains to posts that highlight your brand’s story, products and services, and customer testimonials.
Your Facebook profile provides a better view of your brand and oftentimes gives the first impression. It shares more details on what you do in financial planning, the specific audience you serve, and your mission.
You get the opportunity to express what makes you different than competitors, allowing users to intimately connect with your story. Ensuring your pages are fully-fleshed is important for followers who are getting to know your brand.
Take advantage of this space by optimizing your profile. Here are a few tips on how:
Quality-rich content always wins on social media. Posts that are super relevant and resonate with your audience will always stand out in newsfeeds. It’s better to invest time in quality versus quantity.
You see, strong content fosters engagement. The more active people are with your content, the more Facebook increases your organic reach on future content, giving you greater exposure and influence.
Use this checklist as a guide to publishing remarkable content on Facebook:
Taking the steps to improve your Facebook marketing keeps your strategy current and fresh. More followers will be attracted to your content and more likely to engage. Consequently, you’ll experience an increase in followership, lead generation, and brand exposure.
The key is maintaining consistency in using these best practices to yield positive results.
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